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Intel Retail Solution Overview:  Personalized Marketing Using Beacon Technology

Motion Computing has partnered with several leading technology providers to deliver a Bluetooth beacon solution that recognizes, connects with, and gathers insights from customers who choose to opt in. The portfolio of technologies works in conjunction with a retailer’s mobile apps, IT infrastructure, and sales assist applications for store personnel. The solution provides awareness and intelligence regarding when, where, and how customers shop in their stores, and this data helps build more precise customer preference profiles and offers valuable insights on overall customer activity patterns. This solution integrates with existing IT infrastructures and leverages mobile app investments.