There’s always been a battle for customers in the highly competitive telecommunications industry. Nevertheless, today’s increasingly open market has also fostered an open season of sorts on customers :
- Cable operators have long been advantaged by their somewhat monopolistic reach in regional markets. However, bundling collaboration between satellite video providers and Internet service providers (ISP) and emergence of IP-based video services are now challenging traditional business models as more consumers “cut the cord” in favor of alternative.
- Fiber and broadband network operators, though still the gatekeepers of network access, are no longer the exclusive sellers of the Internet services available via those networks.
- Even the top wireless network operators are finding more and more localized service providers flooding the field, interested in tapping into their legacy networks’ coverage to deliver pay-as-you-go or ‘rollover’ type plans to niche audiences. Though some may argue that these emerging service providers aim to undercut operators’ more traditional pricing structures, network operators with the most spectrum, network reach, capacity, and reliability actually stand to receive the biggest “cut” from apparent competitors – by securing a greater share of network users overall.
This new competitive dynamic seems to be driving more aggressive pricing wars. However, such cost-based business strategies – including recent offers by wireless carriers to literally pay consumers to switch to their services – will only support acquisition and retention efforts to a certain extent. Long-term retention and profitability remains dependent on service reliability and the delivery of innovative, on-demand, cross-platform technologies that provide truly personalized experiences and consistent content access.
Video, voice, and data network operators – regardless of their business model, services portfolio, or market reach – are therefore obligated to deliver uninterrupted connectivity across a multitude of networks and devices. But as the industry becomes more fragmented, operators’ need for a more cohesive, back-end business process to support disparate assets with maximum uptime becomes front and center.
That’s why the industry’s telecom giants aren’t taking any chances with the communications technologies they use in-house to build, manage, and troubleshoot their networks. They don’t have time to test and trial new mobile technologies for their critical field-centric workflows as they’re racing to bring new service delivery technologies online.
- They need trusted partners that can equip their construction and engineering teams, their installation and troubleshooting technicians, and even their supervisory force with proven mobile technologies that are rugged enough to stay online no matter the physical wear-and-tear endured.
- They expect mobile technologies that, at a minimum, match the data speed and access capabilities of the very services they’re delivering to customers.
- They demand durable mobile computing devices that allow for real-time data capture and critical workflow application access no matter how dispersed workers may be across the nation.
- They invest in rugged tablet technologies that provide the same level of high quality, far-reaching, around-the-clock connectivity - and end-user support to their workers - as their workers are striving to provide to consumers.
They understand that in order to consistently deliver the best telecom networks, devices, and services – and quickly respond to the emergence of new technology architectures such as 5G or the Internet of Things – they must use the best technology solutions in their own business operations.
That’s why several of the top U.S.-based global telecom operators have invested so significantly in rugged tablet technologies for their mobile workforce over the past decade. They’ve seen the impact that the right mobile platform can have on their most important mobile workflows. That’s also why they continue to invest in new generations of rugged tablet technologies today, despite the emergence of alternative rugged form factors or commercial tablet options. When something works – and it works well – the best strategy is to embrace it to the fullest extent. Telcos are embracing the strength, power, flexibility, and expansive feature sets of today’s rugged tablet platforms to strengthen, power, and expand their own communications platforms in response to today’s data demands and in preparation for tomorrow’s anticipated growth.
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See how this leading telco is relying on Xplore rugged tablets to build the critical network resources it requires to deliver advanced communications services to more than 120 million customers nationwide, including 4G LTE wireless, Wi-Fi, IP-based business communications, and high-speed Internet, voice and television services.