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Motion and SubtleData Collaborate to Engage the Consumer and Reduce Shopper Abandonment

  • SubtleData joins Motion Valued Partner Program as a Solutions Partner
  • Motion solutions powered by SubtleData’s point-of-sale (POS) integration work within the current retail environment to build better customer relationships while saving retailers time and money
  • Motion and SubtleData will demonstrate joint mobile POS solution at NRF 2013, Booth #C320

AUSTIN, TX and NEW YORK, NY – January 10, 2013 – Motion Computing®, a global provider of mobile computing solutions based on leading rugged tablet technology, today announced SubtleData, the company that connects mobile applications to POS systems, has joined the Motion® Valued Partner (MVP) Program as a Solutions Partner. The MVP Program brings workflow-optimizing tablet PCs, products and services together with innovative partner offerings to deliver industry-leading mobile solutions across vertical markets. At the National Retail Federation 102nd Annual Convention & EXPO Motion and SubtleData will demonstrate how Motion Tablets powered by SubtleData’s POS integration enable a consultative sales process to engage consumers and reduce shopper abandonment– without changing the current retail environment.

Together, Motion and SubtleData allow retailers to easily move store employees from a static POS process to a mobile process where they interact with the guest throughout purchase and payment, improving transaction times and increasing customer loyalty. Motion and SubtleData require no changes to the current retail infrastructure. Security infrastructure and POS graphic user interface can remain the same – minimizing implementation, training time and costs.

“In today’s digital age, consumers are more connected than ever - and more apt to move on if their needs are not immediately met,” said Peter Poulin, vice president, marketing for Motion Computing. “In a store environment, consumers are less likely to wait for employees to look up information or check inventory when they can easily access the same information at their convenience. Motion is proud to collaborate with the innovative SubtleData to mobilize the sales process, transforming it into a consumer-engaging, relationship-building experience.”

Far beyond delivering tablets, Motion provides a holistic offering of products and services customized to meet the retail industry’s mobile workforce needs. SubtleData quickly integrates the retailer’s mobile app with its API to connect to any POS – enabling mobile ordering and payments. With SubtleData running on Motion tablets featuring pen-enabled technology and card-swipe functionality, store associates can process cards and gather signatures at point-of-customer engagement rather than at the point-of-sale.

“Motion has exceptional depth and breadth of experience in the mobile solutions and tablet industry, “said Bryan Menell, CEO at SubtleData. “They understand that providing the right mobile solution is contingent upon understanding the specific workflow and environment. We are excited to partner with Motion to deliver competitive advantage by connecting retailers with the changing consumer.”

SubtleData will be delivering a presentation on its innovative mobile POS technology at Motion booth #C320 on Monday, January 14th at 5PM and Tuesday, January 15th at 11:30 AM ET. 

Tweet this: @MotionComputing and @SubtleData partner to enable #mobile POS process #NRF13

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About SubtleData
SubtleDatais the leading platform for point of sale applications. SubtleData designs, develops, and manages Application Programming Interfaces (APIs) that connect mobile devices to the majority of existing point of sale systems in a platform-as-a-service environment. This provides application developers with a write-once, deploy-to-many platform that saves them money, reduces time to market, simplifies their system integration effort across a wide range of point of sale systems, and expands their potential customer base. The company continues to add support for new POS systems and versions within those POS systems.

To develop on the SubtleData platform, simply register for a free developer account at

SubtleData can help your business, call us at (202) 552-8700.

About Motion Computing
Motion Computing is the worldwide leader in rugged tablet PCs and mobility solutions, combining world-class products with services customized for the unique needs of mobile professionals across vertical markets, such as field service, retail and healthcare. The company’s enhanced line of rugged tablet PCs as well as mobile point of service solutions and accessories are designed to increase mobile productivity while providing portability, security, power and versatility. For more information, visit

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Motion Computing and Motion are registered trademarks of Motion Computing, Inc, in the United States and other countries. All other trademarks and copyrights are the property of their respective owners.

Media Contacts: Britton Cronin
Phone: 1-512-637-1105
Cell: 1-214-605-0420

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